Unit:Putting it All Together
Due Date:Tue 5/2/17
Deliverable Length:7-10 pages; minimum 7 academic/professional references published in last 5 yrs
Explain the value of market research competitive analysis and customer’s buying decisions and switching patterns.
Assess the current position of an organization in relation to the public’s perception competitors and potential shifts in federal state and local policies.
Plan a study to evaluate a new offering which addresses customer complaints competitor advances or improving marketing share.
Compose a marketing plan with consideration for the various channels of communication.
Differentiate between primary and secondary data how it is derived and it value.
Interpret and analyze key formulas used in statistics.
You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older and there is a growing population of 70+ retired adults. However the city is known for being technologically advanced for a retirement community. In fact the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also 5 years ago a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area.
Sunny Manor recently finished a major renovation updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment.
After working in care coordination and admissions for the past several years you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community.
The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss the director of development on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.
For this task develop a summary marketing proposal on the above scenario that includes the following elements:
The body of the resultant report should be 710 pages and include at least 7 relevant peer-reviewed academic or professional references published within the past 5years. For a resource guide on using
This MUST BE PLAGIARISM FREE! You Must Follow ALL Instructions!